Amoralia

Amoralia is the brainchild of Jules Fossett. An ex-advertising strategist, she was struck by the obvious gap in the market and bewildered by the total lack of stylish maternity lingerie. Spurred on by the pleas from her pregnant sisters, colleagues and friends, the idea took hold and Amoralia became a reality.   Besides elegance, innovation and empathy are also at the heart of the brand so it seems natural to commit a percentage of thier profits to Tommy’s - a charity which aims to end the heartache caused by premature birth, miscarriage and stillbirth."